When we receive a briefing for a new campaign, we try to think in two different ways: on the one hand, what our client has in mind, taking his vision and trying to get as close to it as possible; but on the other hand, we try to look for the most ridiculous, extravagant, original, different, and a few more adjectives that can define a crazy and usually useless idea! When we have these two ways of approaching the brief, we try to look for something in between.
We used to work hand in hand with Gibtelecom and their team on their spots to produce and develop their video ideas, and when they asked us for a summer campaign focused on their 5G connection, we went to work following this process. But this time, we weren’t in this in-between space – maybe it was risky – but we tried a double backflip in the pool. And it worked!
We achieved this by thinking in a context of some usual situations of our daily life. Things that are horrible and challenge our patience. Like waiting for a pizza, waiting in line for a live show or trying to find a parking spot at the beach. What if all these hateful experiences just passed by instantly?
With this pretext, we tried to build a comparison between these instant solutions of our daily life and the benefits of Gibtelecom’s 5G that makes our life better, obviously in a fictional context and with a touch of comedy to be closer to the audience. We hope you like it!
