This was a great summer campaign launched by the University of Gibraltar in July. For this project we had to work on a concept that would encourage both foreign students to experience university life on the Rock as well as local Gibraltarian students; pointing out the advantages of studying “at home”
We were clear about the concept: Better in Gibraltar. Three simple words which at the same time become powerful when accompanied by a promotional video highlighting all the activities that can be experienced whilst in Gibraltar. In addition, this campaign is sponsored in the followings markets: – Gibraltar – Spain – UK – Netherlands – Belgium – Norway Therefore, we had to create a lot of photographic content to be able to create designs for advertising in different formats: – Digital programmatic – Press – OOH – Social media: Facebook and Snapchat – Spotify – Google Search
This way the message could have far greater reach. We really enjoyed the experience and without a doubt the video and photography captured all the great facilities available at the University of Gibraltar and also the amazing adventures that you can enjoy on the Rock. A great University experience, that is definitely worth considering. Better in Gibraltar!