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Being Exotic as a Way of Life

Ginebra 1890 Exótica

We were fortunate that our colleagues from Exótica approached us to create a new campaign.

The concept of this campaign is based on the idea that being “Exótico” is more than just drinking a specific gin; it is an identity beyond being a mere consumer. It is about seeing life differently, with more closeness, passion, and creativity.

The concept of this campaign is based on the idea that being “Exótico” is more than just drinking a specific gin; it is an identity beyond being a mere consumer. It is about seeing life differently, with more closeness, passion, and creativity.

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Therefore, drinking Exótica is not just about enjoying a gin with a blackberry and cinnamon aroma. It is about embracing these values of an unconventional and committed life.

The concept focuses on differentiating the brand and the product from the competition. Exótica 1890 and, more importantly, the community that enjoys Exótica 1890 are more than just the “Exótica” flavor; they are “Gente Exótica.”