How to succeed at TikTok and not die trying

From dances and challenges to reactions and vlogs, TikTok is here to stay. Because of this, we will sharing with you all the tips you will need to get off on the right foot.

Firstly, we have to talk about grammar. In the latest versions of the Oxford Dictionary, TikTok, with capital T, refers to the social media network while tiktok, all in lowercase, refers to the contents in the app (the short video clips). Having learnt this, we now know the concept tiktoker refers to the people who do tiktoks in TikTok. Do you follow?

Now ending our grammar class, we can now begin with our first history lesson, this one will be brief. TikTok was born between 2016 and 2018 as the social network that we know in Europe, but it emerged from the development of the first apps in the Chinese company ByteDance that, without considering it a social network, made the app Douyin. In short, we can say that TikTok is the international and adapted version of Douyin.

So, the adaptation of Douyin to the West has been successful?

Obviously, TikTok has registered all possible records. Therefore, in every digital marketing and communication strategy it must have been included.

TikTok Statics
1. Graphic from Statista

Today, TikTok has over 1.1K million active users worldwide, as the following graphs say, and the trend continues to grow. Through these short videos, usually very dynamic and full of good vibes, the tiktok format is crossing its own borders and we can take a look at it as we see how Instagram is trying to adapt with Instagram Reels.

What is the secret of the success of this new tiktok format?

There are many factors that have made this video format grow. First, the target audience and users of TikTok are mainly those who have grown up with YouTube and many technological facilities; such as the use of smartphones to record videos, an odyssey before 2010.

2 Graphic from Statista

We can almost say that 75% of TikTok users are under 34 years old, and 42% being under the age of 24 years old. All this without even thinking about those users under 18 years old. This group of users are what we call digital natives, who are perfectly fluent on social networks and the whole group have a camera on their smartphones. We have to admit, we are in this target, and yes, we love TikTok.

Secondly, the contents, topics and the facilities available to have a positive interaction have made it to be considered by many to be as the social network of happiness. The reason is simple, it’s difficult to find something unpleasant and the restrictions in this social media on what can be published are hard, also, being a dynamic and easy-watch content, it’s common to give a like to everything without thinking about it.

In addition to this, another secret to TikTok’s success is its algorithm. For users, the main goal of the application is to always make people have fun, and notget bored. The way to do this is through data analysis, giving a user value to each tiktok. Data such as viewing time, shares, interactions, or comments. In this way, TikTok makes a ranking of content related to you and crosses it with people with similar approaches, giving you new content that completely matches you.

TikTok in three numbers

3 Graphic from Statista

In this last year TikTok has managed to be the most downloaded app in App Store and Google Play, even after having had a small decline versus 2020. Also, thinking about profits, the overall user spending in Q4 2021 on TikTok was $824 million. Also, talking about TikTok’s reach in society, in the case of the United States we can talk about a reach of around 50% in the population. Worldwide, this figure is reduced to 15.9%, i.e., 15.9% of people in the world use TikTok.

With this data it is inevitable to think that, with this growth, becoming a tiktoker is not only an entertainment, but also a job opportunity or an indispensable communication channel for your company. Here you can find a list of TikTok tips that will help you succeed with a little humor. Let’s go!

«In this last year TikTok has managed to be in most downloaded app in App Store and Google Play, even after having a small decline versus 2020.»

TikTok Tips

  1. Constantly change the length of the tiktoks to increase your audience and generate more value, some videos shorter than 15 seconds and others longer than one minute.
  2. Take some time to study at what time it is best to post. If a video gets a good point of virality, keep it running for a while and don’t post anything new instantly.
  3. Always use call to actions in your videos and captions. If you do this, you will engage more people to interact and generate new ways of communication with your followers.
  4. Be consistent. At first you may have trouble reaching people, but if you are consistent, the performance of your content will come little by little.
  5. Appealing to emotions through content is useful to generate engagement.
  6. Use TikTok’s viral songs. It’s improve the effective reach of your posts.
  7. Keep an eye out for viral challenges. TikTok is constantly changing, generating new trends very fast and volatile that you must catch in time. Adapt and you will increase your audience.

With these tips we are sure that you can boost your TikTok profile from the start, but if that alone is not enough for you, here are some ideas for new content to get you started:

Viral dances
Are you an artist? Share your art on TikTok!
If you like to experiment in kitchen, share viral tips
Are you passionate about beauty and cosmetics? There isn’t a better place for that than TikTok
Pranks with friends always work, but you don’t need to be as mean as these guys

What do you think of these tips? If you want to see more or you need something, contact us or follow us on our social networks and we’ll let you know when we have something new to tell you. See you around!