How to choose colour and typefaces for branding

When it comes to branding, colour and typeface are the two most important elements. They will help you create a memorable brand that stands out from others on the market.

This article will teach you how to choose colour and typefaces for branding so that you can achieve success in this competitive industry!

The basics

Colour is one of the most important elements in branding. It can convey emotion and meaning, it can create a sense of place, time and identity.

Colour has been used by humans since prehistoric times to help us distinguish between things we need to avoid and things that are safe or useful to us. We use colour to communicate with each other across cultures as well as within our own culture – whether it be through clothing or music artists’ attire choices (think Kanye West). Colour also communicates through logos: think about how McDonald’s golden arches stand out from all other fast food restaurants (in case you’ve never noticed).

Branding experts agree that there are three main types of colours: warm/cool/neutral tones (reds vs greens), light sources (sunlight vs artificial lighting), which reflect light differently depending on their source and the amount of colour (monochromatic vs. polychromatic). These three factors, along with hue, saturation and value all contribute to the overall look and feel of a brand.

Colour theory

Colour theory is a useful guide to understanding the psychology of colour. It helps you choose colours that work well together, and it also explains why certain combinations of colours are more appealing than others.

For example, studies have shown that yellow and red are more stimulating than blue or green, which makes them ideal for marketing campaigns or advertisements because they will grab attention when people are exposed to them. However, if you’re designing logos for your brand then it’s important not only what works best with regards to colour but also how they work together aesthetically as well as functionally – this can be achieved through simple rules such as complementary (pairs), analogous (similar) or triadic (three-way).

It’s important to remember that colour is a powerful tool in marketing and design. It can be used to attract attention, create emotions and even sell products. When you’re designing your next logo or brand identity, it’s important not only what works best with regards to colour but also how they work together aesthetically as well as functionally – this can be achieved through simple rules such as complementary (pairs), analogous (similar) or triadic (three-way).

What to consider when choosing a colour

Colours are created by mixing two or more pigments together, and each pigment has its own specific colour. By combining these pigments in different proportions, you can create all kinds of colours—from black and white through reds, oranges and yellows to green and blue.

The world’s most famous painter was Leonardo da Vinci who developed many theories on how we perceive colour including an association between certain hues with emotions (such as anger), temperature (warmth) or time of day (eclipsing sunsets). However there are many other factors that influence our perception of colours too like:

  • Typeface – fonts used as part of logo design can also play a role in determining how people perceive certain shades; this is due mainly because typefaces have been designed specifically with certain characteristics such as letter spacing which will affect how close together letters appear on screen when viewed at low resolution like printouts and mobile devices.
  • The context in which colours are used is also important; for example, a red signpost at a traffic light is likely to be more effective than the same colour used elsewhere on the same page (such as on a button or heading) due to its primary function within this environment.

Choosing the right typeface for your branding

Choosing the right typeface for your branding is important because it will help you communicate your message in an effective way.

The first thing to consider when choosing a typeface is readability. Readability refers to how easy it is for readers with different levels of literacy, vision and hearing to understand what they’re reading or watching. For example, if you were writing an email and had two paragraphs with four lines each that were each 20 words long (or less), someone who has perfect vision could read them clearly even if they didn’t know how much time had passed since they started reading—but someone who doesn’t have perfect vision might need more time than usual before they can make sense of what’s written on screen because there are so many characters at once!

When choosing a font for branding purposes:

  • Pay attention to personality traits – look at other fonts like Helvetica Neue Light or Univers Condensed; these tend towards being friendly or informal but still professional enough not appear amateurish
  • Don’t go too far off course though – remember our previous example where one person could read all four lines easily while another would need several seconds longer than normal due simply because there’s so much information being conveyed!

We hope this article has helped you choose the right colour and typefaces for branding. Remember, it’s all about being personal and unique! If you also want to keep up to date with all our news, don’t forget to follow us on social networks to stay up to date with everything. See you!

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